Business-to-Business : A Global Network Perspective

Business-to-Business : A Global Network Perspective

Description

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective.

The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung.

In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.


Download Business-to-Business : A Global Network Perspective (9780415740883).pdf, available at johnaxavier.com for free.

Details

Author(s)
Mario Glowik, Sarah Maria Bruhs
Format
Paperback | 314 pages
Dimensions
159 x 235 x 16.76mm | 431g
Publication date
13 Feb 2015
Publisher
Taylor & Francis Ltd
Imprint
ROUTLEDGE
Publication City/Country
London, United Kingdom
Language
English
Illustrations note
72 Line drawings, black and white; 1 Halftones, black and white; 30 Tables, black and white; 73 Illustrations, black and white
ISBN10
0415740886
ISBN13
9780415740883