Competitive Intelligence, Analysis and Strategy : Creating Organisational Agility

Competitive Intelligence, Analysis and Strategy : Creating Organisational Agility

Description

The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage (c) is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow's organisation will need to derive IBCA (c) through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage.

This book was originally published as two special issues of the Journal of Strategic Marketing.


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Details

Author(s)
Sheila Wright
Format
Paperback | 248 pages
Dimensions
171 x 248 x 12.7mm | 408g
Publication date
14 Aug 2015
Publisher
Taylor & Francis Ltd
Imprint
ROUTLEDGE
Publication City/Country
London, United Kingdom
Language
English
ISBN10
1138943940
ISBN13
9781138943940
Bestsellers rank
1,724,148